Dragonfish Casino Software Rebranded to Casinoflex

Posted on January 13, 2016 by CasinoCashJourney

As one of the world’s largest iGaming operations, 888 Holdings is always on the prowl to find ways to perfectly situate its products. In an effort to give its Dragonfish casino software offering the proper exposure, the company has announced it is re-branding it under the new moniker Casinoflex.


Click for a list of Dragonfish Casinoflex casinos

While Dragonfish provides software platforms to a variety of iGaming concerns throughout the industry, the company’s biggest impact to date has been in the online Bingo arena. They also provide a software product line for poker operations. With all this in mind, it has been decided that both the bingo and poker platforms will continue to be marketed under the familiar Dragonfish brand.

That means that Casinoflex will become the company’s sole marketing brand for its fairly new casino software product line. It’s worth noting that while Dragonfish has successfully developed a few casino games throughout the years, it was only recently that the company made significant strides to enter the online casino B2B marketplace.

As part of an ongoing business strategy, executives at 888 Holdings have determined it’s in the company’s best interest to not try to compete with established online casino industry giants like Microgaming, NetEnt and Playtech. Instead, the company will target smaller operations while providing each operator with enough flexibility to “scale up as they grow,” as stated by Yaniv Sherman, 888 Holdings Sr. VP and Business Development Chief.

Casinoflex provides a full service turn-key software solution for online casino operators. Back office management modules include fraud management, accounting and financial analysis and reporting, player tracking, bonus development and management, banking and customer service.

300+ Casino Games & Slots in Casinoflex Suite of Games

With over 300 casino games in the offering, clients can choose to take the games as part of the total software solution package or contract to have the games integrated into an existing software platform. For Casino operators who are looking for a little creativity, Casinoflex also offers customization services to align its casino games with the client’s brand.

Casinoflex’s software and portfolio of games are available in Flash or instant play mode through standard web browsers. It is also accessible via tablets and smartphones that operate with an optimized software interface that is compatible with both Android and iOS operating systems.

In related news, 888 Holdings is looking to expand the scope of its operations outside of the UK. Currently, the company has indicated it is in contract negotiations with several other iGaming jurisdictions. By securing additional licenses, the company will be able to position itself to provide iGaming services almost anywhere in the world where online gambling is legal.