If the business activity at Evolution Gaming is any indication of the current iGaming marketplace, live casino gaming is poised for a huge breakout all over the world. On the heels of a major content deal with Olympic Entertainment in September, Evolution Gaming has announced the signing of another contract deal with Cherry iGaming, the largest online gaming provider in the Scandinavian market.
As the 3-time reigning International Gaming Awards winner for “Online Gaming Operator of the Year,” Cherry has been become a dominant online gaming provider, operating name brands such as Cherry Casino, Sunmaker and EuroLotto Casino. Under the terms of the deal, each of Cherry’s operators will have access to all of the standard and VIP live games being streamed from Evolution’s live studios in Latvia and Malta. It’s worth noting that the custom games being streamed from Malta will feature native speaking dealers for the benefit of the players in the Scandinavian region.
In the company recent press release, Jonas Wåhlander, Cherry iGaming Group Chief Executive Officer, stated: “Having monitored the exciting growth trends in the Live Casino market, we have chosen to partner with the industry’s most innovative and flexible provider to better capitalize on this product category. Evolution’s extensive Live Casino offering with its turnkey generic and localized solutions for Europe enables us to do that very efficiently together with our outstanding in-house knowledge.”
On behalf of Evolution Gaming, Sebastian Johannisson, Chief Commercial Officer, added: “We are delighted to welcome yet another market leader to Evolution. Integration of Evolution Live Casino into Cherry’s brand portfolio will begin immediately. Going forward, Cherry brands will benefit from unrivaled choice and agility as they deliver the very best Live Casino services to their customers — via our generic and localized services, and, of course, with the option of exclusively branded dedicated tables and environments.”
Cherry Founded in 1963
In business since 1963, Cherry has a diversified business portfolio that includes lotteries, restaurants and nightclubs, as well as its gaming operations. The ability to offer Evolution Gaming‘s elite live gaming solution to its online customers will greatly solidify Cherry’s hold on the region as one of the top adult entertainment providers. For Evolution, this is another fine feather in the company’s cap as they continue to expand its reach throughout Europe.