GoldBet, one of the leading sports betting operators in Italy, has decided to upgrade the existing CGS platform supplied by NYX Gaming Group Limited, to the more comprehensive OGS (Open Gaming System) solution. This means wider access to the casino, bingo and poker games, for both the operator and its players.
About GoldBet’s Content Upgrade with NYX
GoldBet is an Italian bookmaker, authorized and licensed by the Italian Authorities AAMS. In addition to sports and live betting, they also offer competitive casino, poker and bingo products. After two successful years of using the developers’ CGS platform, the aim to move to a more profound gaming experience has led to a switch to the provider’s more advanced and award-winning game aggregation technology with 4 in-house (NextGen Gaming, Game360, Side City and BetDigital) and more than 40 third-party gaming studios. All that will be served via NYX’s 2015-acquired Italian subsidiary Game360, and complemented with one of the quickest speed-to-market content deliveries, as announced earlier in May.
Following the most recent deals with PokerStars, Sky Betting and Gaming, Mr Green in Italy, GoldBet players will too get access to the group’s exclusive NextGen Gaming titles. This includes hit slots such as A Dragon’s Story™, Gorilla Go Wild™, Medusa™, Merlin’s Millions SuperBet™, Jackpot Jester 50k™ and the latest Wild Play SuperBet™. The games are already available for risk-free sampling and real money play, across the desktop and mobile platforms, including the exclusive GoldBet mobile app. Note that only the locally certified games make it to the lobby.
Andrea Guzzon, General Manager for Game360, commented: “With this integration GoldBet has boosted its games offering in one of the most important regulated igaming markets with a broad, country-specific, selection of proven content.”
He added: “It is always a particularly encouraging sign for a business when it grows a brief with an existing customer, as we have done with GoldBet. The deal once again demonstrates the high value and flexibility that NYX OGS delivers to operators around the world.”
Driven by the company’s ambitious growth, Stefano Tino, Head of Marketing for GoldBet, remarked: “Integrating GoldBet to NYX OGS is a key step to helping us deliver on our ambitious expansion plans. We know the quality that NYX delivers, and are very pleased to have stepped up our collaboration to offer a considerably expanded content library.”