Casino of Dreams, a new online casino brand that was launched by affiliate-turned-operator Broadway Gaming in November of last year, has revealed that it has selected Income Access, a provider of affiliate marketing services for the online casino industry, to power its affiliate program which will be supported by Income Access’ affiliate management software.
Income Access’ Ad serving tool will give affiliate managers an opportunity to develop efficient targeting strategies in order to optimize the acquisition of new players.
Casino of Dreams Powered by Microgaming Software
Casino of Dreams gaming platform and content is provided via Microgaming and offers players a huge variety of slot titles which include Riviera Ranches, Gold Factory as well as several new titles such as Bridesmaids and Dragon Dance together with several table games which include roulette and blackjack as well as various formats of online poker.
Rob McCarthy, Affiliate Manager at Broadway Gaming, commented on the new launch by saying that they have carried out massive research in order to develop a site that ensures the best experience for their players in a fun, engaging environment. He added that with the support of Income Access’ technical mastery and iGaming industry expertise, they are confident that this affiliate program will be a high-converting success for both their brand and the affiliates themselves.
McCarthy will be supported by his company’s in-house affiliate management team in managing the new affiliate program.
Nicky Senyard, the founder and Chief Executive Officer of Income Access, added that they are extremely excited about the launch of the Casino of Dreams affiliate program and its integration of their software and ad serving technology. Senyard went on to say that they are eagerly looking forward to using their technology solutions to support this dynamic new brand.