In an interesting deal struck between the British gambling giant, William Hill and the content provider, NYX Gaming Group, a new video slot game will be launched exclusively across all William Hill’s platforms. The branded slot game, Judge Dredd, which was created by NYX Gaming Group’s proprietary games studio, NextGen Gaming, will go live on William Hill’s retail, mobile and online platforms, it was announced this week.
“This omni channel launch with NYX allows for even more players to enjoy premium gaming content across our channels,” said the head of product and content for William Hill, Andrew Sackey, adding that the game would be available exclusively in all the group’s UK shops, as well as via traditional desktop gambling and for gamblers on the go.
The commercial director of NYX Gaming, David Johnson, agreed with Sackey and added that high profile games such as Judge Dredd proved to be invaluable for the acquisition and retention efforts of its partners, coupled with NextGen Gaming’s “best in breed game engines”.
“I am confident that the game will replicate its success instore,” said Johnson.
Judge Dredd Slot Highlights
So what do we know about William Hill’s new Judge Dredd slot game? The five reel, 20 pay line game is part of NextGen Gaming’s Superbet slot series, meaning more entertainment and bigger rewards for players. Bonus features include the wild Judge Dredd symbol which triggers the generous 2,000 coin jackpot if five land on the pay line.
Judge Dredd is the fictional character who appears in British comic books, as well as in movies and video games. This law enforcement officer is a ‘street judge’ who can mete out punishment on the spot if the criminal is found guilty. The character first appeared in 1977 in the science-fiction anthology, 2000 AD.