Microgaming Extend Bingo Partnership with Broadway Gaming

Posted on February 1, 2017 by CasinoCashJourney

Broadway Gaming Ltd., a popular network of online bingo sites, have extended their bingo software platform deal with Microgaming to secure the success of their top-notch brands like Glossy Bingo, Rehab Bingo and Butlers Bingo, for many years to come.

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Microgaming’s Bingo platforms is a powerhouse with numerous 75-ball and 90-ball bingo types, including Immortal Romance Bingo, a Grumpy Granny achievement game, customizable jackpots, plus over 400 Casino-in-Bingo (CiB) side games, live chat and a flexible back-office. And as we’d all expect, it’s available on both desktop and mobile platforms too.

That said, here’s what Jean-Luc Ferriere, Director of Network Games at Microgaming, had to say: “Working with Broadway Gaming from the offset has meant we have built a very strong relationship over the years. We’re delighted that the company has signed an extension and we look forward to working closely with them to ensure continued growth. We have some exciting plans for Microgaming Bingo in 2017 and this deal is a great start to the year.”

It’s been more than a year since Microgaming have signed any new bingo partnerships, as the focus has remained on casino and poker products. Despite that, they are still the number one choice for some of the best bingo sites, including 32Red Bingo, Bingo on the Box and Betway Bingo.

Followed by the successful launch of Butlers Bingo in 2010 and the 2012 climax, when one of the members turned into a millionaire by hitting the largest ever single win for an online bingo player, worth £5.88 million, Broadway Gaming continues to entice new players with fresh releases to this date.

 As such, they also manage three other sites that include Dotty Bingo, Bingo Diamond, and the most recent and the very first casino brand of theirs, Casino of Dreams, which came out in November 2016. They are all licensed by the UK Gambling Commission and the Malta Gaming Authority, and hold eCOGRA’s Safe & Fair seal for additional peace of mind.

Here’s what David Butler, CEO of Boardway Gaming, had to say about the deal: “They [Microgaming] also allow us to feed in to the product development, which is critical to ensure we provide the very best bingo experience to our players. We look forward to working with Microgaming long into the future. 2017 is set to be our biggest and best year yet, as we expect unprecedented levels of growth thanks to a number of key initiatives scheduled throughout the year.”