NetEnt has seized on the opportunity to expand its reach on an international level with the announcement of a licensing agreement with the German gaming machine producer Gauselmann. Based on the agreement, a limited amount of NetEnt’s gaming content will be distributed to Gauselmann gaming machines currently based in Italy.
While the current agreement is limited to just two of NetEnt’s most popular games, Starburst and EggOMatic, it should provide fertile ground for more seeds to be planted in both Germany and Italy in the very near future. It’s not often that a company gets the opportunity to penetrate a market that generally gets its content from within its own borders.
About the NetEnt-Gauselman Agreement
Under the terms of the deal, NetEnt will be distributing its games to the Gauselmann subsidiary Merkur Gaming Italia. Merkur will be responsible for distributing the games across its network of land-based slot machines located in the Italian Comma 6a market. This market is the largest gaming machine market on the entire European continent, with a machine count of approximately 350,000. Currently, Merkur Gaming has ownership and responsibility over about 3,000 of these gaming machines.
According to Enrico Bradamante, Chief of European Market Operations and MD of NetEnt Malta Ltd (in a press release), “I’m very excited about working together with Gauselmann. This partnership combines our vast online gaming experience and award-winning digital games with one of the world leaders in the land-based gaming machine industry.”
Roberto Migliozzi MD of Merkur Gaming Italia added, “I’m delighted to announce that NetEnt games content will soon be available in our games portfolio of Italian Comma 6a machines and I’m confident that players will be amazed by the quality of these games. NetEnt is a valued partner and I’m thrilled that we are now able to offer their games to Italian consumers.”
In recent months, iGaming industry giants like NetEnt, Microgaming and Playtech have been aggressively pursuing gaming opportunities in new markets that are just coming on the scene. Both Italy and Romania are becoming a favourite target of these European-based companies because of the seemingly unlimited opportunities they present with the passing of new legislation, which is opening up the iGaming market to its citizens.