NYX Gaming Group and Endemol Shine Gaming Sign IP Partnership

Posted on October 23, 2016 by CasinoCashJourney

The much-respected and beloved iGaming company NYX Gaming Group has announced on Monday, October 21st, that it has executed an intellectual property (IP) partnership deal with one of Britain’s largest independent production companies, Endemol Shine Gaming. The latter is a division within Endemol Shine UK, which specialises in managing the licensing and monetizing process of the properties in the gaming space.


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Having just rolled out multiple branded slots in partnership with DC Comics – Batman, The Flash, and Green Lantern – the international iGaming studio is soon to release more exciting content for the benefit of their operators and ultimately the players. More specifically, the deal gives NYX Gaming Group an access to brand names like Oliver Twist, Charles Dickens’ popular novel about the orphan, which was first published in the 19th century.

That said, the company’s news report goes as far as to highlight the exact month and some of the main features of the upcoming slot. The new game is scheduled to launch as soon as next month – November – and will feature 5 reels and a multi-level bonus game. In the feature, players can look forward to interesting ways of earning extra credits, featuring Nancy’s Bingo, Mr Bumble’s Workhouse, the Dreaded Peelers.

The above game will be available via the NYX OGS platform, which also includes many third-party developers, including Amaya, Aristocrat, iGaming2go, ELK Studios and Thunderkick. Some of the company’s most popular propriety content, like Foxin’ Wins, Jackpot Jester 50,000 and Doubleplay Superbet, is in the mix as well.

Here’s what NYX Gaming Group Commercial Director David Johnson had to say: “NYX is delighted to seal this latest deal with a notable partner such as Endemol Shine Gaming. Endemol Shine’s IP will be a strong addition to the NYX portfolio of content and we look forward to working together to bring additional instantly recognizable brands to market.”

Endemol Shine is indeed behind many more TV brand names and shows, including Big Brother, 8 out of 10 Cats, and MasterChef. To confirm that, Owain Walbyoff, Managing Director, Endemol Shine Gaming added: “This deal marks the first of many for Endemol Shine Gaming’s branded games via NYX’s extensive operator network. NYX are well-renowned, market leaders in this industry and we look forward to growing our partnership with them.”

Therefore, there’s reason to believe NYX Gaming may release more branded content in the coming months. As the Endemol Shine Gaming has been active for a while now, players may already find several of their biggest hits in slot games at casinos like William Hill, Betfair, Ladbrokes, Paddy Power and Skybet.