NYX Gaming Group, a leading digital gaming provider, is strengthening its partnership with Sky Betting and Gaming (Sky Bet). According to the offical report, the operator will further enhance their customer experience with the developer’s award-winning Open Gaming System (OGS), while extending the reach of their internal game development unit, Core Gaming, by integrating it with the platform as well.
Having supported the launch of Sky Bet Italia with their OpenBet platform in late 2016, the operator’s sportsbook team is already closely working on integrating the OGS with Sky Bet Italia as well as Sky Bet UK.
Sky Bet Will Have Access to 2000+ NYX Games
This will give them the access to over 2,000 game titles from numerous iGaming studios, including proprietary games like Gorilla Go Wild and Double Play SuperBet, developed by NYX’s in-house games studio NextGen Gaming. The agreement also sees the launch of 36 new gaming titles per annum.
All games will be hosted and distributed by NYX, which is now enhanced with their recently announced ARC interface technology, which increases speed to market for third-party content delivery.
Here’s what Matt Davey, CEO of NYX Gaming Group said about this new agreement: “This partnership is significant to NYX, representing a firm endorsement of the group as a whole, and emphasizing the vital role it plays for the industry’s most successful operators around the world.”
He added: “It also reaffirms NYX’s commitment to building our partnerships and maximizing the relationships across a number of different areas to deliver optimum value to our clients. The closer we work with customers to develop our relationships, the better we can tailor our products to deliver improved growth for our respective businesses.”
In return, Sky Bet gives their Core Gaming’s casino content, which recently launched video slots like Captain Cashfall and the TV show based Sean Kelly’s Storage Auctions, to name a couple. Doing so, these and many other games will reach more than 200 operators.
According to Richard Flint, CEO of Sky Betting and Gaming Group: “NYX Gaming Group, via OpenBet, has been an integral component of our business since day one, the performance and stability of the platform is key to our best-in-class customer experience.“
“Enhancing that customer experience is a core focus for Sky Betting and Gaming and the strengthening of the relationship with NYX is another big step towards our objective to build the best casino in the market. NYX are a premium developer and we are thrilled to be able to offer their highly popular games to our players, giving our customers more options alongside our own proprietary games.”