After its recent expansion into the Italian retail gaming market, and the content deal with the Estonian Olympic Entertainment Group, NYX Gaming Group and its subsidiary NextGen Gaming are pleased to announce their latest partnership with The Rank Group Plc. Doing so, the award-winning iGaming company expands their reach within the UK market even further, and opens their Open Gaming System (OGS) content for even more British players.
The Rank Group Properties
The Rank Group is among Europe’s leading gaming and betting businesses, which comprises of Grosvenor Casinos, Mecca and Enracha (Spanish) brands, including the Grosvenor Casino and Mecca Bingo, which are licensed by the UK Gambling Commission and the Alderney Gambling Control Commission.
While they already have a large handful of game developers on board – including Microgaming’s Quickfire, which they signed this February, NetEnt, which came on board this June, and CORE Gaming, which joined the group this July – they leave no stone unturned in the pursuit of success.
As Adam Joseph, Director of Digital Operations at Grosvenor Casinos, said: “This deal marks the coming together of the UK’s largest multi-channel casino operator and a leader in digital gaming solutions, to provide the widest breadth of content in the market. We look forward to growing our partnership with NYX and utilizing the multiple content opportunities OGS offers.”
That in mind, NextGen Gaming hits, such as Foxin’ Wins and Merlin’s Millions Superbet, as well as Doubleplay Superbet and the award-winning Witch Pickings are already live across the Rank Group’s sites. And since the OGS platform features hundreds of more games, including studios like Amaya, Aristocrat, ELK Studios, Thunderkick, High 5 Games, Nektan, Realistic, and Lighting Box Games, there’s a lot more to be added in the near future.
Since NYX Gaming Group has also signed a deal with Endemol Shine Gaming on 21st October this year, Grosvenor Casinos and Mecca players might also come across their new branded slot Oliver Twist, as soon as this month.
To sum up, here’s what NYX Gaming Group Commercial Director, David Johnson had to say, “NYX is delighted to see the go-live of NextGen Gaming content to our notable partners at Rank. We look forward to working together to bring additional quality digital content to Rank’s players, from proprietary game studios as well as the stellar third party partners that NYX advocates; all available by a single, swift implementation of OGS.”