NYX Gaming Enters Italian Land-Based Market as Yggdrasil Expands in Sweden

Posted on October 28, 2016 by CasinoCashJourney

NYX Gaming Group (NYX) has announced this week that it has signed a new licensing agreement that will give it more leverage in Italy, more specifically the retail gaming market. In another news, Yggdrasil Gaming is looking to establish a new parent company and expand its presence in Stockholm. More about that in detail below.

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NYX Gaming and the Italian Market

NYX has been steadily expanding in Italy since it acquired Game360 in May 2015. The latter designs, develops, markets and distributes gaming products to some of the biggest names in the industry. Over the year, the Las Vegas headquartered parent company has published news on strengthening its market position even further with partnerships with Eurobet, Sisal and Betpoint. However, with the new milestone agreement, NYX games will now be distributed across Italian Comma 6a retail market, which is the largest land-based hardware gaming market in Europe.

To help them on this omni-channel gaming journey, the iGaming developer has partnered with a couple of Italian associates: FM Gaming and PSM Gaming. Neither of them have much online presence at the moment, but will supply Italian customers initially with two slot titles: Sky Winners and the branded Holly Madison.

Sky Winners is not available for play online via the OGS platform, unlike the superstar slot titled An Evening with Holly Madison. Judging by the demo, Sky Winners is a 20-line and 5-reel slot that features a multi-level pick-and-win type of bonus, as well as a Free Spins bonus with Sticky Wilds. That said, whether or not Holly’s slot is played similarly to its online counterpart is yet to be confirmed.

Here’s what Fabio Castaldo, Managing Director of FM Gaming Italia had to say: “I’m delighted to announce that NYX games are now available in our games portfolio on Italian Comma 6a machines, and up and running over our new PSM G640S Hardware, that will ensure top level performance. I’m confident that players will be amazed and engaged with the quality of the NYX games and their future content releases which we plan to integrate.”

Yggdrasil Gaming Goes to Sweden

Having just released a new game Super Heroes, Yggdrasil Gaming is too growing faster than ever before. Due to that, the company seeks to hire new game artists and personnel in the capital city Stockholm.

Here’s what Yggdrasil Gaming CEO Fredrik Elmqvist had to say: “With the maturity and consolidation of the industry in Stockholm, it is now the right time for Yggdrasil to enter the stage and provide something fresh.”

“Yggdrasil has been acting as an independent company since inception. Our rapid progress means it is important we create a corporate structure that will enhance our growth potential in the future, and aid our mission of becoming the best games supplier in the industry.”