GVC Holdings Relaunch Party Casino Brand with Major Improvements

Posted on June 15, 2017 by CasinoCashJourney

GVC Holdings, the publicly listed company behind many gaming sites like Bwin, Foxy Casino and CasinoClub, has relaunched the 2016-acquired Party Casino brand. Following a complete makeover, once the world’s largest online casino promises to take the user experience to a whole new level, boosting the start with an exciting Ibiza campaign.

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About the Party Casino Makeover

The complete makeover of the Party Casino brand focuses on delivering a straightforward and transparent experience with an emphasis on pure player fun. This means no hidden promotional terms, increased focus on customer service on a 24/7 basis, and faster cashouts for all players.

Once famous for its quantity of games, Party Casino now offers an improved lobby as well. This includes cherry-picked selection of titles from industry’s top iGaming studios like Microgaming, NetEnt, SG Interactive, Yggdrasil Gaming, NextGen Gaming, Evolution Gaming and IGT, among the many smaller developers. That’s in addition to Party’s unique home-grown titles that cover the many progressives such as Melon Madness Deluxe, and Luck O’ The Jackpot.

Alongside the internals, the developers also changed the look of the logo and color scheme, adding more punch and a refreshed appearance to differentiate the brand even more. As far as regulation is concerned, then the site is licensed by authorities in the UK and Gibraltar, while further peace of mind is added by organizations like eCOGRA and iTech Labs.

In addition to that, Party Casino also boasts with welcome and personalized bonuses, as well as a loyalty and VIP program and a grand opening marketing campaign. The new promotion offers customers the chance to win a money-can’t-buy Ibiza package, headlined by international DJ sensation Robin Schulz. It went live on the UK media on 12th June 2017 and will run for three consecutive months ending on 3rd September.

With that being said, here’s what GVC’s Group Head of Casino Brands, Jon Salmon said on the launch and the refined brand image: “With this relaunch our mission has been to revitalize the great Party Casino brand. Everything from the look and feel, to the player experience has been improved with a focus on creating something unique in the industry – a lifestyle casino brand that our players can live and breathe.”

He added: “Our Ibiza party campaign is an important statement of intent on the direction we are going and we have lots more exciting initiatives to come. Let’s get this party started!”