Scientific Games Corporation Expands Social Gaming Platform Across 7 Eldorado Resorts

Posted on May 16, 2016 by CasinoCashJourney

Omni channel gaming has been on the list of achievements for many leading iGaming companies. NetEnt with its Koi Princess slot, and Playtech with Tiki Paradise have already done the first steps. SG Interactive, which is an iGaming division of Scientific Games Corporation, has already built a large client base for its SG Universe Play4Fun Network solution, which also offers that cross-channel experience. In short, it’s a social platform that allows land-based casinos to build a more loyal player base on- and offline.


SG Interactive signs deal with seven Eldorado Resorts Inc casinos

To its several existing customers, such as Fantasy Springs Resort Casino, and Bay Mills Resort & Casinos, has joined a new client Eldorado Resorts Inc. In fact, the deal was made with all seven of the company’s casinos, which are located in five states: Nevada, Louisiana, West Virginia, Ohio and Pennsylvania. The casinos on the list include Circus Circus Resort Casino in Reno, NV, and the Eldorado Resort Casino in Shreveport.

SG Universe Play4Fun Network has been tailor-made for both desktop and mobile, as well as rebranded to fit the casino brand as “Play Eldorado”. All of this was done on top of the successful SG Universe Mobile Concierge deal, which was signed this February. With the new tools and services, Eldorado Resorts Inc. has a powerful tool that allows them to create a more wholesome brand experience, allowing customers to engage with the brand on desktop as well as on the go via iOS and Android mobile apps.

As Rob Mouchou, SVP of Operations at Eldorado Resorts said: “With the launch of the Play Eldorado website in conjunction with the Eldorado Resorts app based on the SG Universe Play4Fun Network, we’re allowing our players to enjoy their favorite games while keeping the Eldorado brand top-of-mind.”

Bob Hays, Vice President Commercial, Interactive at Scientific Games, added, “Eldorado was an early adopter of the SG Universe Mobile Concierge app. By adding on Play4Fun, they are continuing to enhance their player experiences in a meaningful way. We’re excited to provide Eldorado with the tools and robust content library designed to build an engaged online player community.”

Top Slots by SG Interactive

Some of the top hits powered by SG Interactive and available on Eldorado’s land-based casino floors include the 30-line Quick Hit Platinum, with a Free Spins bonus and a chance to win 5,000x your total stake; the 20 pay-line Super Jackpot Party with two features; as well as Triple Blazing 7s, which is part of the Quick Hit Platinum series. Feel free to give them a try online in demo or for real money at the many SG Interactive online casinos.