Citadel

Overview
Since the company’s inception in 1999, Citadel Commerce has been at the forefront of providing a secure online funds transfer service to customers around the world. The company is based on a solid business platform that concentrates on attracting the larger account holders and online merchants as customers. This has resulted in over $1 billion being processed year on year and a business model that is well structured and streamlined.

Citadel originally started out as an e-commerce detection and risk management company which operated mainly for the online gambling industry. This, coupled by the large amounts of cash that exchange hands every day via Citadel have dramatically improved the company’s security structure. These services now include fraud detection, secure online check processing, reconciliation tools and reporting.

Citadel Services - MyCitadel
Citadel’s business plan was not originally built to deal with the average man on the street. Therefore, in order to diversify their product offering, MyCitadel was introduced to compete with the likes of NETeller and Click2Pay. This has resulted in a much larger cash flow for the company as well as an attractive user database.

Signing up for a MyCitadel Wallet is completely free and is also relatively simple and quick. Deposits are able to be made by debit card, credit card, direct deposit. With Citadel’s huge infrastructural backing, MyCitadel customers are able to find the MyCitadel logo at a range of online merchants and casinos.

SecureSwipe
MyCitadel offers the unique SecureSwipe that can be found at various physical merchants. This allows customers direct access to their funds in the real world. This bridge between the virtual and physical has resulted in customers feeling more at ease with the signing up process because there is still no substitute for physical cash and real human interaction.

Citadel Checks
Citadel Checks provide merchants with a safe and easy direct electronic check payment option. With merchants being targeted more and more by fraud, Citadel’s strong expertise in the financial services arena has led to the cessation of fraudulent practice.

Conclusion
Citadel Commerce already has a strong grip on the merchant to buyer market and its branching out into the individual market has done a lot for the brand’s credibility and likeability. Their experience in the security and risk market has put them in good stead to attract large contracts and this increased cash flow has been used to good effect in diversifying the product offering. Citadel should grow into one of the leaders in the secure online funds transfer market.

Click here to visit Citadel official website.