Established in 2007, Dragonfish is an independent arm of 888, which was put in place to act as a business-to-business (B2B) division of the company. 888 itself was founded as Virtual Holdings Ltd. in 1997 and launched the first ever online casino – Casino-on-Net. 888 went on to establish Reef Club Casino and the online poker room, Pacific Poker. 888 floated on the London Stock Exchange in 2005 after it relocated its head office to Gibraltar.
Dragonfish was created after 888 decided to move away from a purely business to consumer model and start working with partners who wanted to become online gaming operators. In the second quarter of 2009, the new B2B arm was renamed Dragonfish and found a comfortable niche for itself in the growing online gaming market. The group strives to maintain its independent character, all the while promoting the strengths and brands that make 888 so popular in the market.
There are essentially three main sources of B2B partners that link to Dragonfish – (a) existing gaming operators that are seeking ways to strengthen their existing suites or services; (b) land-based casinos and lottery groups that are looking to link their businesses with an online gambling partner and (c) media companies that want to improve and expand their brands.
The group consists of several departments, namely: Programs and Integrations, Client Executive Unit, Client Marketing and Operations, Sales and Business Development, Business to Business Marketing and Public Relations, and Business to Business Finance.
In July 2010, David Zerah was appointed the new Managing Director of Dragonfish after he left his position as Chief Commercial Officer of Virzt.
Dragonfish Games and Technology
Dragonfish provides operators with one of the biggest portfolios of online casino games and brands in the world, and helps them deliver the games through a top quality back office platform.
Games
There are over 1,000 different games in Dragonfish’s portfolio, all of which can be seamlessly and effortlessly integrated through its Advanced Integration Platform (AIP). This allows operators to regularly upgrade their product suite, keeping their games fresh and exciting.
Casino games: Some of the leading brands are available through Dragonfish, including Fantastic Four, Spiderman and others from the Marvel Comics series, as well as XFactor. Other games to be found are classic and video slots, progressive games with big jackpots, video poker, card and table games, Live Dealer games and more.
Instant games (Quickplay): The range of quickplay games available through Dragonfish is stunning, allowing operators to equip their sites with instant games in flash format. These include versions of Hi Lo, Keno, scratchcards and skill games.
Bingo: Some of the industry’s top brands choose to power their bingo sites through Dragonfish, including the popular Foxy Bingo, Wink Bingo and Mirror Bingo. Click for a list of Dragonfish Bingo Rooms.
Poker: Unbeatable poker action can be found through Dragonfish, on a network that prides itself on superior games and graphics, a strict rake back policy, nonstop tournament excitement, multi currency and language options and instant liquidity.
Sportsbetting: Operators will be able to offer its players the chance to bet on local and international sports in eight different languages in multiple markets and using multi-currency options.
ePayment
As a company that processes over $500 million worth of deposits each and every year, in several currencies and languages, it is safe to say that Dragonfish knows what it is talking about when it boasts ePayment expertise. The company has developed a proprietary optimization platform that assists operators to enter new markets and expand their customer base significantly.
The group has experience with varied banking methods, including credit cards, prepaid cards, e-wallets, bank transfers, online banking and much more. Partners include Neteller, Moneybookers, Visa and other top brands.
Support
Dragonfish offers operators expert customer support through well-trained teams based in Antigua and Gibraltar. Services include telemarketing, customer support, partner support and hosting services. These are run 24 hours a day and seven days a week for maximum results and assistance.
Partners
Dragonfish partners with top brands across the board, including Foxy Bingo, Harrah’s Interactive, WSOP.com, Wink Bingo, Posh Bingo, the Tsogo Sun Group, Racing Post Newspaper, Poker Dome and Phumelela Gold Enterprises.
Dragonfish
888 found a niche in the market and moved swiftly to fill it through the creation of Dragonfish. This B2B division is highly profitable and continues to grow with the online gambling industry; as such, its future looks very bright.
Click here to visit Dragonfish official website. |
