Founded in 2005, NeoGames is located in the land-locked country of Luxemburg. The company's founders have always been focused on providing exciting and innovative interactive scratch games and iLottery solutions in jurisdictions around the world.
It is noteworthy that a 29% stake in the company was recently purchases by William Hill, one of the largest gambling conglomerates in Europe if not the world. The specific product line is named iLottery 360°.
Currently, this product line and associated services are being offered in 10 countries with instant-play scratch cards being distributed in conjunction with over 50 different lotteries being played in various countries.
Currently, the company is focusing on making significant inroads in the United States lottery market as evidenced by its recent initial launch in Michigan. This is significant because the U.S. has been very slow to come around to offering lotteries and scratch cards through iLottery sites.
NeoGames operates on its own proprietary NeoSphere platform. The NeoSphere platform has been designed with maximum flexibility to allow for client customization through an extensive CRM tool.
It is available in both Flash mode and through the use of mobile devices that work on major operating platforms such as iOS for Apple, Windows Phone and Android. In designing this full-service iLottery platform, the company made the decision to allow integration of casino style games from third-party providers like Microgaming and Net Entertainment.
The back office component comes with the requisite site management modules, including customer service, payment processing, player account management, marketing and fraud prevention.
In general, the company puts a premium on site security and maintains various certifications to that end. In the services area, NeoGames uses its years of industry experience to provide 24/7 customer services and operation consulting to both players and clients.
In order to provide players and clients with a complete iGaming experience, the company has contracted with several 3rd party casino game developers to offer over 200 casino games that can be integrated with the NeoSphere platform.
The majority of the casino games are video slots with artistic graphics and audio-visual features. Top name providers like Net Entertainment give players access to popular video slots like Go Bananas, A Night in Paris, Jack and the Beanstalk and Dracula.
NeoGames also offers bingo games, Lottery draw-based games, Keno and interactive scratch cards with a wide range of themes and payouts.
Some of its biggest partners to date include Michigan Lottery, SISAL, Santa Casa and M.S.L. (the largest lottery operator in Eastern Europe).
NeoGames Technologies is a leading iLottery software and service provider. 29% of its shares are now owned by William Hill PLC as the company continues to grow in Europe as well as the US. NeoSphere and iLottery 360° form part of its solutions, which also support bingo, instant win games and slots.
Click to visit NeoGames Technologies website.
By Denise Marie