In the iGaming industry, there is a great advantage available for gaming software developers that have its roots in the land-based casino industry. They have had the opportunity to learn directly what players respond to and figure out how to meet player expectations by putting amazing content on the Internet. This is a process that Bally Technologies has perfected over the past few years.
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In 1932, Ballys became one of the first gaming companies to come to market with a series of electronic games. When the land-based casino boom hit Las Vegas in the 50s and 60s, Ballys was there with its unique electronic slots and spectacular gaming cabinets. By 1975, the company had grown enough to warrant going public and is currently listed on the S&P 500.
In 2006, the company formally changed its name to Bally Technologies and began acquiring other gaming concerns throughout the world. Today, the company is the largest of its kind and currently working to grow its iGaming division with a primary focus on converting its most popular land-based games for use on the Internet.
In 2014, Scientific Games merged with Bally Technologies.
In order to deliver a reliable iGaming software product that would meet the company's high standards, they developed an award-winning iGaming platform that allows online casino owners to completely manage their businesses in-house or from remote locations.
The front-end module provides the tools necessary to develop a brand and interactive website. From the back-room component, casino owners and managers can manage every aspect of the business from a Remote Gaming Server (RGS). This component encompasses customer support, bonus development, player tracking and analysis, banking, marketing, mobile integration and accounting.
The software has been developed using cutting edge software development tools like HTML5. The iGaming software product is deliverable in instant play mode with standard web browsers and through mobile applications that work with popular mobile operating systems (iOS and Android).
The games can be used as part of the proprietary gaming platform or be integrated into other software platforms as a third-party option. As for gaming reliability, results are run through a random number generator (RNG) that assures random, honest and fair results every time.
In order to meet industry standards, this RNG activity is required to stand up to the rigors of independent testing in order to receive the fairness certification needed for most iGaming jurisdictions.
Bally Technologies' portfolio of games includes a variety of table games plus the requisite classic and modern video slots. Each game finds its root in a land-based game, most of which have stood the test of time.
Of course, the company has a strong group of game innovators who work endlessly to develop new games on a continual basis. The company's portfolio of video slots cover a wide range of themes – branded games included – with a variety of game formats. The slots come with ample opportunity for free spins and in some cases, there is an interactive bonus game to provided additional entertainment value.
Some of its most popular titles include Duck Dynasty, Cupid and Psyche, Pharaoh's Dream, Black and White, Mayan Treasures and Big Vegas.
Bally Technologies, part of the Scientific Games group, is possibly the most popular land-based casino provider in the world. With the 2014 boost in finance the company continues to grow and expand into online and mobile industries with its Interactive or iGaming division.
Click to visit Bally Technologies website.
Posted by CCJ Team