GVC Holdings, a leading e-gaming operator in both B2C and B2B markets, has announced another major product improvement, for the benefit of its many gaming brands like bwin, Party Poker and Party Casino. The group is launching a brand new live casino studio The Clubhouse in association with Evolution Gaming.
Regarded as GVC’s most significant live casino upgrade since the acquisition of bwin.party, the group spent half a year creating the new blackjack and roulette tables together with My Agency, the leading London-based creative consultancy, and Evolution Gaming, the studio operator. This includes training by the Group’s Live Product Team, with decades of experience, as well as an art deco design that’s mixed with looped exotic videos in the background, called “windows on the world”, adding to the custom-made cozy atmosphere.
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The announcement goes well with the relaunch of Party Casino, which was announced earlier this month. While the exact date when the live tables will go live is unknown, the first sites to get the update include bwin, Party Poker, Party Casino and selected B2B partners.
Earlier this month, Evolution Gaming also announced that it’ll supply GVC Holdings’ 15th anniversary-celebrating CasinoClub brand with a comprehensive live dealer solution too, offering streams from the developer’s biggest studios based in Riga and Malta. Currently, other GVC brands that already have Evolution’s premium live games include Sportingbet, bwin and Gioco Digitale.
That said, here’s what GVC’s Head of Live, Oliver Bartlett said: “We created The Clubhouse to address the challenge of catering for multiple brands from a single private studio. The addition of the windows allow us to take our studio anywhere in the world, something brand new in the industry. This is the first of a number of new innovations we have in the pipeline, maintaining our position as a market leader in Live Casino.”
According to Liron Snir, GVC’s Chief Product Officer: “We have spent much of the last year improving the breadth and depth of our casino product suite, adding hundreds of new games to our line-up. While this has been happening, we have also been focused on bringing a similar level of improvement to our live offer. With The Clubhouse, we have done just that and we now have a service that is at the cutting edge of the industry.”