The idea of porting land based casino games to the online and mobile iGaming market is not at a novel concept and has been practiced by numerous iconic gaming companies, such as Bally Technologies, Novomatic and Aristocrat. However, there aren’t that many organisations that have this type of service in the heart of the entire system. Push Gaming is one of them. The company with the great name was set up by the industry professionals, namely James Marshall, with the roots from NextGen Gaming and Winston Lee, with experiences from Amaya Gaming, IGT and Scientific Games. It opened its services just recently in 2010 and are based in Farringdon, London. This was just in time for the next generation mobile gaming, so it was a very smart and perfectly timed move indeed. T&C's apply to all bonus offers on this site. Must be 18+.
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Land Based vs Online Suppliers
As James noted in one of the iGaming Business issues in the past, differences between land based and online markets are many, but moving online isn’t as complex with the new regulations as it was before. Such a transition gives land based operators an extra advantage tapping into fresh markets with new customers that weren’t accessible before. Moreover, it creates a fabulous cross-over in players as it’s reasonable to believe that a game that is famous on land will also gain popularity very quickly online.
Obviously, there are some nuances as well. For example, in contrast to the highly targeted land based market, online gaming goes hand in hand with the one size fits all design approach. This is because the product isn’t limited by physical boundaries anymore and is theoretically available across many nationalities and cultures at the time it goes live. Furthermore, operators have to take into account the fact that home computers use limited band-width, which restricts the freedom of processing speeds and sets up yet another challenge for the developers.
Services & Solutions
Fortunately, there is Push Gaming, who have thought it through and know exactly what suppliers need to ensure smooth landing. Be it slot machines, table games, video poker or scratch cards that you want to port, their partnership solution includes consultancy, game sales and licensing to online and mobile operators, game conversion, quality assurance, testing and much more. Licensing is not a problem – Push Gaming has experience in testing and approving games for various remote gambling jurisdictions as well. Moreover, with increasing mobile internet speeds the new era of apps and HTML5 technology has come, which allows Push Gaming to help land based games suppliers tap into additional revenue streams.
Push Gaming Portfolio
One place where you could find their work in use is on one of the biggest multi-software gaming platforms in the industry – Quickfire, which is powered by Microgaming. Push Gaming and Quickfire have been working together closely to give the Italian Magic Dreams’ land based portfolio a second life on the net. Popular games like Double Draw Poker, Xcalibur and The Jungle II have already hit the online market and you can test them in practice play on a wide range of online casinos.
Push Gaming is the only company focusing on porting land based casino games onto online and mobile platforms. This trend has been gaining popularity during recent years and no other standalone company does it better than this young, but experienced British business.
Click to visit Push Gaming official website.
Posted by CCJ Team